You can't buy more than two iPhone 11s from Apple's store right now.
Angela Lang/CNET
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Apple has started limiting the number of iPhones and iPads you can buy through its online store this week, likely due to the impact the coronavirus outbreak is having its supply chain. The company earlier shuttered all of its retail stores to limit the virus' spread.
The online store now limits purchases of certain iPhone models to two per person, as previously reported by CNBC. The restriction applies to the iPhone 8, iPhone 8 Plus, iPhone XR, iPhone 11, iPhone 11 Pro and iPhone 11 Max, it noted, along with the new iPad Pro models Apple unveiled on Wednesday. You can still buy as many of the new MacBook Airs or accessories as you want, though.
The last time Apple imposed such limits was 2007, when the original iPhone came out, Reuters noted.
The new strain of coronavirus, which can develop into a respiratory illness known as COVID-19, was discovered in Wuhan, China, in December. As of Friday morning, it had infected more than 246,000 people and caused more than 10,000 deaths globally.
Last month, Apple warned that it's likely to miss its quarterly revenue guidance due to the impact of the virus on its Chinese customers and its production facilities in the country. It also closed its retail stores in China in January, but they've since reopened.
Apple didn't respond to a request for comment.
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